01
Goals & audience
Business objectives, customer behaviour and digital opportunities were mapped before execution.
ECOMMERCE • SEO • DIGITAL MARKETING • SOCIAL MEDIA
Growing the digital footprint of a leading Indian ceramic art studio
A connected ecommerce and digital marketing strategy designed to expand online reach, improve discoverability and create more opportunities to sell ceramic art.
45%Increase in website traffic
Website redesign, SEO and paid campaigns contributed to stronger online visibility and traffic.
30%Drop in bounce rate
Clearer calls to action and a more focused experience encouraged visitors to continue exploring.
40%Increase in online conversions
Ecommerce improvements combined with marketing activity helped create more opportunities for online sales.
Who
An Indian ceramic art studio known for distinctive work sold through galleries and art fairs, but with a limited digital presence and constrained online reach.
Key challenges & objectives
- Build a comprehensive web and digital strategy to expand online reach.
- Improve ecommerce functionality and make purchasing easier for customers.
- Create a content strategy that could strengthen social engagement and audience growth.
- Use SEO to improve website visibility and organic traffic.
The solution
Jetup33 defined measurable goals around traffic, sales and brand awareness, researched audience demographics and online behaviour, developed content for the studio’s work and industry, and identified social channels suited to the audience. Website redesign, ecommerce improvements, SEO, social media activity and paid advertising were brought together as one digital strategy.
The impact
The combined strategy improved traffic, engagement, ecommerce activity and brand visibility, giving the studio a stronger foundation for continued digital growth.
DELIVERY APPROACH
From insight to implementation.
A practical sequence that keeps strategy, design, technology and measurable outcomes connected.
02
Content strategy
Regular visual and editorial content showcased the studio, its products and ceramic-art expertise.
03
Ecommerce & SEO
Website improvements, search optimisation and conversion-focused journeys supported online discovery and sales.
04
Digital growth
Social media and paid campaigns extended reach while analytics helped evaluate performance.
NEXT PROJECT
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