01
Research & prototype
Requirements, audience, competitors, brand position, sitemap, navigation and wireframes established the foundation.
WEB DESIGN • UI/UX • DEVELOPMENT • SEO
How Jetup33 helped a leading share and stock broking client improve digital experience
A user-focused digital transformation for a leading share broking and trading business, combining interface design, custom development, API integrations and search-ready foundations.
140Figma mockup versions
Four design versions were developed for each page to refine the user experience.
35%Increase in conversions
The redesigned, SEO-optimised and conversion-centred experience improved conversion performance.
55%Increase in online leads
Clear navigation and a simpler digital journey supported more online Demat-account leads.
Who
One of India’s largest share broking and trading firms engaged Jetup33 to make its website a more trusted, engaging and useful digital experience.
Key challenges & objectives
- Create a website that represented a reliable, professional share trading brand.
- Improve website UI and UX while making the experience easier to navigate.
- Use APIs and custom logic to simplify and present dynamic stock and market information.
- Strengthen digital engagement through product storytelling and brand communication.
The solution
Jetup33 began with requirement gathering, audience and competitor research, brand positioning and information architecture. Wireframes and high-fidelity Figma concepts were developed before the React JS implementation. Custom CMS features, dynamic functionality, LeadSquared and stock APIs were integrated, followed by detailed functionality, usability, compatibility and performance testing. Tracking tools were also implemented for ongoing digital marketing and analytics.
The impact
The resulting experience made complex financial information easier to navigate while supporting a clearer path towards online account-opening and lead-generation actions.
DELIVERY APPROACH
From insight to implementation.
A practical sequence that keeps strategy, design, technology and measurable outcomes connected.
02
Design system
Figma mockups translated brand guidelines, messaging and user journeys into a consistent interface.
03
Development & APIs
React JS, custom CMS functionality, LeadSquared and stock-market APIs connected the digital ecosystem.
04
Testing & launch
Functionality, usability, compatibility, performance, caching and Core Web Vitals were reviewed before deployment.
NEXT PROJECT
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