01
Discovery & architecture
Requirements, audience context, sitemap and information architecture defined the new digital structure.
WORDPRESS • ECOMMERCE • UI/UX • CMS DEVELOPMENT
Building a scalable ecommerce and CMS experience for a global packaging business
A complete website redesign and ecommerce-focused CMS solution built to serve retailers and B2B customers with a faster, clearer digital experience.
40%Increase in conversions
A more search-friendly, conversion-focused and visually clear website supported stronger online sales.
65%Increase in page views per session
User-centric information architecture encouraged visitors to explore more of the website.
55%Increase in online leads
Clear calls to action, navigation and usability helped generate more enquiries.
Who
A leading manufacturer of stock packaging products asked Jetup33 to redesign its website and support online product discovery and sales for retailers and B2B customers globally.
Key challenges & objectives
- Replace a static, non-responsive website with a modern experience.
- Make product information easier to discover through improved navigation and UX.
- Create a more effective online purchasing journey for customers.
- Reflect the brand and product offering through a stronger visual and content structure.
The solution
The project moved through requirement gathering, demographic research, sitemap and information architecture, followed by brand-aligned page concepts. Jetup33 developed a responsive WordPress website with custom ecommerce features and plugins, then integrated payment and shipping gateway APIs. Quality assurance covered functionality, usability, compatibility and performance before launch.
The impact
The redesigned platform made product information and purchasing paths easier to access, helping increase engagement, conversions and lead generation.
DELIVERY APPROACH
From insight to implementation.
A practical sequence that keeps strategy, design, technology and measurable outcomes connected.
02
UI & UX design
Brand guidelines and product priorities shaped responsive page concepts and user journeys.
03
WordPress & ecommerce
Custom WordPress development, ecommerce functionality and gateway integrations created the new platform.
04
QA & deployment
Cross-device testing, performance checks and launch preparation ensured a reliable release.
NEXT PROJECT
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